These always seemed prohibitive and put barriers in the way for parents who wanted to support their child’s learning and teachers who just could not afford a classroom support tool. We looked at common models where parents must pay to get access and where schools need funding to buy programs. This is impossible to do if you put gates around the actual learning content. Why did you choose a freemium business model for Prodigy?Īlex: 'It comes back to our core mission-we want to help every student in the world love learning. Keep reading to learn how Alex and Rohan were able to grow Prodigy into the global leader in game-based learning, through an approach which ensures all in-game educational content remains free and accessible to ALL students in the safest way possible. This led to the creation of Prodigy and an approach focused on helping every student in the world love learning, while also safeguarding their data. They also felt strongly that access to educational resources should be a right, not a privilege.
As engineering students at the University of Waterloo, they wondered how this passion could be harnessed to make learning as fun as possible. As children, Prodigy’s co-founders Alex Peters and Rohan Mahimker were passionate about video games.
